Subliminal persuasion :influence & marketing secrets they don't want you to know -(E-BOOK) (Record no. 192955)

000 -LEADER
fixed length control field 01439 a2200289 4500
003 - CONTROL NUMBER IDENTIFIER
control field Nust
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170207154047.0
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2007041571
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0470243368 (cloth/cd-rom)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470243367 (cloth/cd-rom)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)173809120
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn173809120
040 ## - CATALOGING SOURCE
Transcribing agency Nust
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Lakhani, Dave,
245 10 - TITLE STATEMENT
Title Subliminal persuasion :influence & marketing secrets they don't want you to know -(E-BOOK)
Statement of responsibility, etc. Dave Lakhani.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Hoboken, N.J. :
Name of publisher, distributor, etc. John Wiley & Sons,
Date of publication, distribution, etc. c2008.
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 202 p. ;
Dimensions 23 cm. +
Accompanying material 1 CD-ROM (4 3/4 in.)
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Creating message contagion -- Leverage applied propaganda -- Position and package your legend -- Control the emotion and the content -- Get a real endorsement -- Understand beliefs and true believers -- Harness the power of the people's media -- Deliver the experience -- The subliminal power of words -- Creating a cult following -- Seduction.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Psychological aspects.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Subliminal advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Subliminal projection.
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Geographic name E-BOOK
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0814/2007041571-b.html">http://www.loc.gov/catdir/enhancements/fy0814/2007041571-b.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0801/2007041571-d.html">http://www.loc.gov/catdir/enhancements/fy0801/2007041571-d.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0801/2007041571-t.html">http://www.loc.gov/catdir/enhancements/fy0801/2007041571-t.html</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
            Military College of Signals (MCS) Military College of Signals (MCS) 12/12/2016   658.8 LAK MCSEB-2339 12/08/2016 12/12/2016 Book
© 2023 Central Library, National University of Sciences and Technology. All Rights Reserved.