| 000 -LEADER |
|---|
| fixed length control field |
02156 a2200289 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
Nust |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170207165830.0 |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2009000836 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0470458429 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780470458426 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocn262426853 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
Nust |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.872 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Comm, Joel. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Twitter power :(E-BOOK) |
| Remainder of title |
how to dominate your market one tweet at a time / |
| Statement of responsibility, etc. |
Joel Comm. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Hoboken, N.J. : |
| Name of publisher, distributor, etc. |
Wiley, |
| Date of publication, distribution, etc. |
c2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 245 p. : |
| Other physical details |
ill. ; |
| Dimensions |
23 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 1: An Introduction to the Social Media Landscape 1 Chapter 2: What Is Twitter and Why Is It So Powerful? 22 Chapter 3: Getting Started the Right Way on Twitter 29 Chapter 4: Building a Following on Twitter 67 Chapter 5: The Art of the Tweet 92 Chapter 6: The Magic of Connecting with Customers on Twitter 121 Chapter 7: Leveraging Twitter for Team Communication 13 Chapter 8: Using Twitter to Help Build Your Brand 142 Chapter 9: Leveraging the Power of Twitter to Drive Behavior in Your Followers 163 Chapter 10: Beyond Twitter.com: Third-Party Tools You Will Want to Know 187 Chapter 11: Building Powerful Solutions on Top of the Twitter Platform 199 Chapter 12: Play Nice: Legal Considerations 207 Chapter 13: Putting It All Together: A 30-Day Plan for Dominating Twitter 212 Chapter 14: Power Twitterers 222 |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business communication. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Online social networks. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0914/2009000836-b.html">http://www.loc.gov/catdir/enhancements/fy0914/2009000836-b.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0914/2009000836-d.html">http://www.loc.gov/catdir/enhancements/fy0914/2009000836-d.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents only |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0914/2009000836-t.html">http://www.loc.gov/catdir/enhancements/fy0914/2009000836-t.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
