Pro logo (E-BOOK) (Record no. 213311)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00999 a2200229 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | Nust |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170207165831.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0230508898 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0230508898 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780230508897 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Nust |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chevalier, Michel. |
| 245 10 - TITLE STATEMENT | |
| Title | Pro logo (E-BOOK) |
| Medium | [Elektronisk resurs] : |
| Remainder of title | Brands as a factor of progress / |
| Statement of responsibility, etc. | Michel Chevalier, Gerald Mazzalovo. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Basingstoke, |
| Name of publisher, distributor, etc. | Palgrave Macmillan, |
| Date of publication, distribution, etc. | 2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 304 p. |
| 500 ## - GENERAL NOTE | |
| General note | Originally published in: 2003. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction PART 1: THE WORLD OF BRANDS What is a Brand? Anti-Brand Communication From Value to Progress PART 2: BRAND MANAGEMENT Brand Identity The Brand Lifecycle and the Global Dimension The Brand Audit PART 3: THE ROLE OF THE CONSUMER Consumers' Behaviour Consumers' Power Structured Consumer Action Conclusion: Brands and Globalization. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business and Management. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales & marketing management. |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | E-Book |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mazzalovo, Gerald. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Date acquired | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Military College of Signals (MCS) | Military College of Signals (MCS) | 12/12/2016 | MCSEB-3302 | 12/08/2016 | 12/12/2016 | Book |