| 000 -LEADER |
|---|
| fixed length control field |
02859 a2200301 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0201502828 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780201502824 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| -- |
220 |
| -- |
220 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Parasuraman, A. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing research / |
| Statement of responsibility, etc. |
A. Parasuraman. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2 Sub ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
[S.l.] : |
| Name of publisher, distributor, etc. |
Addison-Wesley, |
| Date of publication, distribution, etc. |
1990. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
898 p. ; |
| Dimensions |
24 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Hardcover. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
In Marketing Research, the authors offer undergraduate and MBA students a compelling introduction to the field with extensive use of global, technology, service, and small business examples. Distinctive features include integrated coverage of technology tools and statistical analysis, current research, and a strong focus on strategy. To reinforce the text's emphasis on technology, each new copy of the text can be packaged with SPSS software containing data setsâ€â€created by the authorsâ€â€specifically related to examples and tutorials from the chapters on data analysis. Each chapter opens with a vignette based on interesting and up-to-date examples from the world of business, to illustrate key chapter concepts and set the stage for later discussions. A list of chapter objectives highlights major topics and issues that students should focus on while reading the chapter. At the end of each chapter, Questions for Review and Discussion, Application Exercises, and Internet Exercises provide a variety of activities designed to help students retain important information and practice applying key concepts. In addition, end-of-chapter cases include pertinent and compelling data with regard to various companies' experiences obtaining and using marketing research. Case in Point sections appear after the introduction of each major topic to reinforce key information with detailed examples. Research in Use boxes provide a variety of interesting real-world examplesâ€â€often featuring offbeat or unique scenariosâ€â€that in some instances have been researched firsthand by the authors. A marginal glossary covers key terms within each chapter. Chapter 5, Using Geographic Information Systems for Marketing Research, devotes special attention to an important tool used in contemporary marketing research. The text includes Excel Appendixes for instructors and students who prefer to use Excel as a data analysi |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business/Eco |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales & Mar |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing Re |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Market re |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business / Economics / F |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business & Eco |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing - Re |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business & Economics / Marketing / Re |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Amazon.com |
| Uniform Resource Identifier |
<a href="http://www.amazon.com/exec/obidos/ASIN/0201502828/chopacon">http://www.amazon.com/exec/obidos/ASIN/0201502828/chopacon</a> |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Amazon customer reviews |
| Uniform Resource Identifier |
<a href="http://www.chopac.org/cgi-bin/tools/azrev.pl?q=020">http://www.chopac.org/cgi-bin/tools/azrev.pl?q=020</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Institution code [OBSOLETE] |
NBS |
| Koha item type |
Book |
| Call number prefix |
658.83 PAR |
