| 000 -LEADER |
|---|
| fixed length control field |
03197 a2200337 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0030984645 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780030984648 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| -- |
227 |
| -- |
227 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Engel, James F. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Consumer behavior / |
| Statement of responsibility, etc. |
James F. Engel. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
[S.l.] : |
| Name of publisher, distributor, etc. |
Houghton Mifflin Harcourt (HMH), |
| Date of publication, distribution, etc. |
1994. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
951 p. ; |
| Dimensions |
24 cm. |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
The dryden press series in marketing. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Hardcover. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Diverse and balanced coverage of consumer behaviour research in theory and application, from some of the pioneering authors in this field. Ideal for courses in consumer behaviour offered by both marketing and psychology departments. This was the first book to integrate behavioural science with the decision orientation of the business school. Features: * The text's consistent focus on economic, demographic and sociocultural trends helps orient students to the many aspects impacting buyer behavior and long-term strategic planning. * Now in its 25th year, the EKB model introduced by the authors is now used extensively in consumer behavior courses. The instructor has great latitude in structuring the course by ordering the components of the model as needed. * Additional disciplines have been brought under the scope of marketing-oriented demographics, anthropology, sociology, consumer economics and geography. * "Consumer in Focus" boxes and chapter opening vignettes show a wide variety of consumer responses to corporated marketing efforts and disuss ongoing efforts of marketers. * Package items include a separate instructor's manual which provides suggested usage of cases from Blackwell's Cases in Contemporary Consumer Behavior, 4/e, a printed test bank, transparency masters and acetates and accompanying videos. New to this edition: * New four-colour format throughout increases user friendliness. * Order of topics now places essential practical issues of market segmentation and global marketing up front, followed by a focus on the stages of consumer decision process. * New chapter (8) on consumption reflects the rapid growth of research in this area. * The international coverage reflects the authors' international consulting experience. Coverage includes global advertisements, examples of foreign companies and an expanded international chapter, with many international examples and references. * Expanded coverage of cultural influence. * More than half of the chapter content is new. * New videos add to the already extensive supplementary package. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Market research. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business / Economics / Finance. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business/Economics. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business & Economics / Marketing / Research. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing - Research. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales & Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Blackwell, Roger D. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Miniard, Paul W. |
| 830 #4 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
The dryden press series in marketing. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Amazon.com |
| Uniform Resource Identifier |
<a href="http://www.amazon.com/exec/obidos/ASIN/0030984645/chopaconline-20">http://www.amazon.com/exec/obidos/ASIN/0030984645/chopaconline-20</a> |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Amazon customer reviews |
| Uniform Resource Identifier |
<a href="http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0030984645">http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0030984645</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Institution code [OBSOLETE] |
NBS |
| Koha item type |
Book |
| Call number prefix |
658.8342 ENG |
