Direct marketing : (Record no. 344133)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00663 a2200193 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071159517 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071159517 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| -- | 1617 |
| -- | 1617 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McDonald, William. |
| 245 10 - TITLE STATEMENT | |
| Title | Direct marketing : |
| Remainder of title | an integrated approach / |
| Statement of responsibility, etc. | William McDonald. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | International Ed ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | [S.l.] : |
| Name of publisher, distributor, etc. | McGraw-Hill Education (ISE Editions), |
| Date of publication, distribution, etc. | 1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 792 p. |
| 500 ## - GENERAL NOTE | |
| General note | Import. |
| 500 ## - GENERAL NOTE | |
| General note | Paperback. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Amazon.com |
| Uniform Resource Identifier | <a href="http://www.amazon.com/exec/obidos/ASIN/0071159517/chopaconline-20">http://www.amazon.com/exec/obidos/ASIN/0071159517/chopaconline-20</a> |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Amazon customer reviews |
| Uniform Resource Identifier | <a href="http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0071159517">http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0071159517</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Institution code [OBSOLETE] | NBS |
| Koha item type | Book |
| Call number prefix | 658.81 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library (CL) | Central Library (CL) | 08/28/2013 | 1 | 1 | 658.81 MCD | NBS2833 | 10/15/2020 | 01/17/2019 | 08/28/2013 | Book |