Marketing builder express / (Record no. 344291)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01168 a2200205 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0538875747 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780538875745 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 380 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| -- | 1778 |
| -- | 1778 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sales, Inc. JIAN Tools for. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing builder express / |
| Statement of responsibility, etc. | Inc. JIAN Tools for Sales. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | [S.l.] : |
| Name of publisher, distributor, etc. | South-Western College Pub, |
| Date of publication, distribution, etc. | 1997. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 176 p. ; |
| Dimensions | 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Paperback. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This Express Version of MarketingBuilder by JIAN presents the essential elements of a marketing plan. Instructions, worksheets, and software templates have been condensed to focus on the basics of creating and implementing a marketing plan. Students are guided step-by-step through the preparation of each section of a marketing plan: market analysis, marketing communications and sales plan. Using the Express software templates and spreadsheets, students generate a complete marketing and sales plan. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Amazon.com |
| Uniform Resource Identifier | <a href="http://www.amazon.com/exec/obidos/ASIN/0538875747/chopaconline-20">http://www.amazon.com/exec/obidos/ASIN/0538875747/chopaconline-20</a> |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Amazon customer reviews |
| Uniform Resource Identifier | <a href="http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0538875747">http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0538875747</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Institution code [OBSOLETE] | NBS |
| Koha item type | Book |
| Call number prefix | 658.8 MAR |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library (CL) | Central Library (CL) | 08/28/2013 | 658.8 MAR | NBS3119 | 08/28/2013 | 08/28/2013 | Book |