Multinational direct marketing : (Record no. 344380)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01557 a2200205 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070423563 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070423565 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| -- | 1869 |
| -- | 1869 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Miller, Richard N. |
| 245 10 - TITLE STATEMENT | |
| Title | Multinational direct marketing : |
| Remainder of title | the methods and the markets / |
| Statement of responsibility, etc. | Richard N. Miller. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | [S.l.] : |
| Name of publisher, distributor, etc. | Mcgraw-Hill, |
| Date of publication, distribution, etc. | 1995. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 354 p. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Hardcover. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | In this encyclopedic resource, direct marketing guru Richard Miller shows marketing and promotional managers how to successfully promote their products and services worldwide while avoiding the pitfalls of overseas business. From creating messages that travel to mastering international order fulfillment, the author unravels the labyrinth of international direct marketing. He offers information on all the resources, techniques, and infrastructure needed to successfully venture into the global arena complete with case studies of what works and what doesn't. The book delivers key country-by-country information on media opportunities. . .foreign lists. . .international telemarketing. . .currency, pricing, and postal systems. . .direct marketing and exporting publications. . .plus copies of actual government and private forms required to market internationally. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jong, Pieter S. K. De. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Amazon.com |
| Uniform Resource Identifier | <a href="http://www.amazon.com/exec/obidos/ASIN/0070423563/chopaconline-20">http://www.amazon.com/exec/obidos/ASIN/0070423563/chopaconline-20</a> |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Amazon customer reviews |
| Uniform Resource Identifier | <a href="http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0070423563">http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0070423563</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Institution code [OBSOLETE] | NBS |
| Koha item type | Book |
| Call number prefix | 658.8 MIL |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library (CL) | Central Library (CL) | 08/28/2013 | 658.8 MIL | NBS1320 | 08/28/2013 | 08/28/2013 | Book |