Dynamics of mass communication : (Record no. 344532)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01474 a2200193 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071221468 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071221467 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| -- | 2029 |
| -- | 2029 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dominick, Joseph R. |
| 245 10 - TITLE STATEMENT | |
| Title | Dynamics of mass communication : |
| Remainder of title | media in transition / |
| Statement of responsibility, etc. | Joseph R. Dominick. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th Revised edition ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | [S.l.] : |
| Name of publisher, distributor, etc. | McGraw Hill Higher Education, |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 512 p. ; |
| Dimensions | 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Paperback. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Well-known for its balanced approach to media industries and professions, "Dynamics of Mass Communication" offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. "Dynamics of Mass Communication" takes a comprehensive and balanced look at the changing world of mass media. The new edition explores how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the internet. The 11th edition brings students up-to-date on the latest developments in the media world including Facebook, Twitter and other social media; new media business models; e-book readers; online video sites such as YouTube and hulu.com.; the decoupling of advertising from media content; and, many more. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Amazon.com |
| Uniform Resource Identifier | <a href="http://www.amazon.com/exec/obidos/ASIN/0071221468/chopaconline-20">http://www.amazon.com/exec/obidos/ASIN/0071221468/chopaconline-20</a> |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Amazon customer reviews |
| Uniform Resource Identifier | <a href="http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0071221468">http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0071221468</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Institution code [OBSOLETE] | NBS |
| Koha item type | Book |
| Call number prefix | 302.23 DOM |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library (CL) | Central Library (CL) | 08/28/2013 | 1 | 302.23 DOM | NBS8391 | 01/16/2022 | 12/07/2021 | 08/28/2013 | Book |