Marketing management : (Record no. 344597)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01092 a2200205 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071123288 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071123280 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| -- | 2094 |
| -- | 2094 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Quelch, John A. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management : |
| Remainder of title | text and cases / |
| Statement of responsibility, etc. | John A. Quelch. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | International student edition ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | [S.l.] : |
| Name of publisher, distributor, etc. | McGraw Hill Higher Education, |
| Date of publication, distribution, etc. | 2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 392 p. ; |
| Dimensions | 26 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Paperback. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This is a Harvard casebook that is appropriate for the rigorous end of the spectrum in Marketing Management courses. The overall framework of this text is clean and easy to follow, focusing more on strategy in covering the marketing process and less on research and implementation. This makes the discussion of the marketing mix much more coherent for professors to teach and students to learn. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dolan, Robert J. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Amazon.com |
| Uniform Resource Identifier | <a href="http://www.amazon.com/exec/obidos/ASIN/0071123288/chopaconline-20">http://www.amazon.com/exec/obidos/ASIN/0071123288/chopaconline-20</a> |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Amazon customer reviews |
| Uniform Resource Identifier | <a href="http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0071123288">http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0071123288</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Institution code [OBSOLETE] | NBS |
| Koha item type | Book |
| Call number prefix | 658.8 DOL |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library (CL) | Central Library (CL) | 08/28/2013 | 4 | 658.8 DOL | NBS6310 | 01/30/2022 | 10/28/2021 | 08/28/2013 | Book | ||||
| Central Library (CL) | Central Library (CL) | 08/28/2013 | 658.8 DOL | NBS4956 | 08/28/2013 | 08/28/2013 | Book | ||||||
| Central Library (CL) | Central Library (CL) | 08/28/2013 | 658.8 DOL | NBS4873 | 08/28/2013 | 08/28/2013 | Book | ||||||
| Central Library (CL) | Central Library (CL) | 08/28/2013 | 658.8 DOL | NBS6409 | 08/28/2013 | 08/28/2013 | Book |