Principles of Service Marketing and Management (Record no. 344751)

000 -LEADER
fixed length control field 01343 a2200277 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180116182723.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 161115b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0130404675
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780130404671
040 ## - CATALOGING SOURCE
Transcribing agency 0
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 LOV 2001
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Lovelock, Christopher.
245 10 - TITLE STATEMENT
Title Principles of Service Marketing and Management
Statement of responsibility, etc. Christopher Lovelock.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. [S.l.] :
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. 2001.
300 ## - PHYSICAL DESCRIPTION
Extent 436 p. ;
Dimensions 25 cm.
490 1# - SERIES STATEMENT
Series statement 2nd edition.
500 ## - GENERAL NOTE
General note Paperback.
520 ## - SUMMARY, ETC.
Summary, etc. Principles of Service Marketing and Management, Second Edition, is designed to complement the materials found in traditional marketing principles texts. It avoids sweeping and often misleading generalizations about services, recognizing explicitly that the differences between specific categories of services (based on the nature of the underlying service process) may be as important to student understanding as the broader differences between goods marketing and services marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Wright, Lauren.
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title 2nd edition.
856 40 - ELECTRONIC LOCATION AND ACCESS
Materials specified Amazon.com
Uniform Resource Identifier <a href="http://www.amazon.com/exec/obidos/ASIN/0130404675/chopaconline-20">http://www.amazon.com/exec/obidos/ASIN/0130404675/chopaconline-20</a>
856 40 - ELECTRONIC LOCATION AND ACCESS
Materials specified Amazon customer reviews
Uniform Resource Identifier <a href="http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0130404675">http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0130404675</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Institution code [OBSOLETE] NBS
Koha item type Book
Call number prefix 658.8 LOV
Source of classification or shelving scheme
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
        Central Library (CL) Central Library (CL) 08/28/2013 1 658.8 LOV NBS5929 02/03/2015 09/12/2014 08/28/2013 Book
        Central Library (CL) Central Library (CL) 08/28/2013   658.8 LOV NBS3742 08/28/2013   08/28/2013 Book
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