Global competitive strategy / (Record no. 347311)

000 -LEADER
fixed length control field 01606 a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0521880815 (hardcover)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780521880817 (hardcover)
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.4012
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
-- 4881
-- 4881
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Spulber, Daniel F.
245 10 - TITLE STATEMENT
Title Global competitive strategy /
Statement of responsibility, etc. Daniel F. Spulber.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. [S.l.] :
Name of publisher, distributor, etc. Cambridge University Press,
Date of publication, distribution, etc. 2007.
300 ## - PHYSICAL DESCRIPTION
Extent 304 p. ;
Dimensions 25 cm.
520 ## - SUMMARY, ETC.
Summary, etc. Globalization has fundamentally changed the game of business. Strategic frameworks developed for the analysis of purely domestic business necessarily fall short in the international business context. Managers and business students require new approaches to understand and cope with these far-reaching changes. We must learn to think globally in order to succeed. Global Competitive Strategy shows how we can do this by providing a unique set of strategic tools for international business. Such tools include the 'star analysis' that allows strategy makers to integrate geographic information with market information about the global business environment. Also introduced is the 'global value connection' that shows managers how to account for the gains from trade and the costs of trade. Aimed at MBA students taking courses in international strategy, consultants and practising managers with responsibility for strategic development, this book offers a comprehensive strategic framework for gaining competitive advantage in the global marketplace.
856 40 - ELECTRONIC LOCATION AND ACCESS
Materials specified Amazon.com
Uniform Resource Identifier <a href="http://www.amazon.com/exec/obidos/ASIN/0521880815/chopaconline-20">http://www.amazon.com/exec/obidos/ASIN/0521880815/chopaconline-20</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Institution code [OBSOLETE] NBS
Koha item type Book
Call number prefix 658.4012 SPU
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
        Central Library (CL) Central Library (CL) 08/28/2013 1 658.4012 SPU NBS8135 09/09/2015 07/01/2015 08/28/2013 Book
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