Strategic Brand Management. (Record no. 348768)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00431 a2200169 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131719770 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| International Standard Serial Number | 9788131719770 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8'27 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| -- | 6404 |
| -- | 6404 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller,Kevin Lane |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Brand Management. |
| Statement of responsibility, etc. | Kevin Lane Keller. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi. |
| Name of publisher, distributor, etc. | Pearson education. |
| Date of publication, distribution, etc. | 2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 692p. |
| 500 ## - GENERAL NOTE | |
| General note | Paper cover. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Institution code [OBSOLETE] | NBS |
| Koha item type | Book |
| Call number prefix | 658.8'27 KEL |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library (CL) | Central Library (CL) | 08/28/2013 | 5 | 658.8'27 KEL | NBS8669 | 09/06/2017 | 09/06/2017 | 08/28/2013 | Book |