Brand Breakout (Record no. 349654)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00618nam a22001937a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180116182956.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140418b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781137276612 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | 0 |
| Language of cataloging | 0 |
| Transcribing agency | 0 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 KUM 2013 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Nirmalya Kumar and jan-Benedict E.M. Steenkamp |
| 245 ## - TITLE STATEMENT | |
| Title | Brand Breakout |
| Remainder of title | How Emerging Market Brands wil Go Global |
| Statement of responsibility, etc. | Nirmalya Kumar and jan-Benedict E.M. Steenkamp |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | UK |
| Name of publisher, distributor, etc. | Palgrave Macmillan |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 256p. |
| Other physical details | HB |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Brand Breakout |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Nirmalya Kumar and jan-Benedict E.M. Steenkamp |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library (CL) | Central Library (CL) | General Stacks | 04/18/2014 | 658.827 KUM 2013 | NBS9116 | 04/18/2014 | 04/18/2014 | Book |