Advertising and Integrated Marketing Communications. (Record no. 349956)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00591nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180116183003.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150804b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781259026058 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| International Standard Serial Number | 9781259026058 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | 0 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | 659 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Shah,Kruti |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and Integrated Marketing Communications. |
| Statement of responsibility, etc. | Kruti Shah |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | McGraw Hill Education. |
| Date of publication, distribution, etc. | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 889p. |
| 500 ## - GENERAL NOTE | |
| General note | Paper Cover |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Shah,Kruti |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Shah,Kruti |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Call number prefix | 659 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library (CL) | Central Library (CL) | General Stacks | 08/04/2015 | 1 | 659 SHA | NBS9189 | 10/27/2017 | 10/27/2017 | 08/04/2015 | Book |