The Handbook of International Market Research Techniques (Record no. 350573)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01093mam a2200337 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 2756911 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180116183021.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 000602s2000 enkad b 001 0 eng d |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBA0-X5596 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788175542365 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocm44398697 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (NNC)2756911 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UKM |
| Transcribing agency | UKM |
| Modifying agency | NNC |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 BIR 2003 |
| Edition number | 21 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Robin J Birn |
| 245 04 - TITLE STATEMENT | |
| Title | The Handbook of International Market Research Techniques |
| Statement of responsibility, etc. | edited by Robin Birn. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Kogan Page, |
| Date of publication, distribution, etc. | 2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 591 p. : |
| Other physical details | ill., charts ; |
| Dimensions | 24 cm. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | The Handbook of International Market Research Techniques |
| 490 1# - SERIES STATEMENT | |
| Series statement | Creating success |
| 500 ## - GENERAL NOTE | |
| General note | Previous ed.: published as by Robin Birn, Paul Hague and Phyllis Vangelder. 1990. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p.557-558) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Birn, Robin. |
| 740 0# - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE | |
| Uncontrolled related/analytical title | International market research techniques. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Creating success. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library (CL) | Central Library (CL) | General Stacks | 11/10/2015 | 658.83 BIR 2003 | NBS9676 | 11/10/2015 | 11/10/2015 | Book |