Big M Little m Marketing (Record no. 351638)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00477nam a22001817a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180116183051.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160815b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | 0 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.80095 KET 2003 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | David Ketchum |
| 245 ## - TITLE STATEMENT | |
| Title | Big M Little m Marketing |
| Remainder of title | New Strategies for a New Asia |
| Statement of responsibility, etc. | David Ketchum |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Singapore |
| Name of publisher, distributor, etc. | Wiley |
| Date of publication, distribution, etc. | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 220 p. |
| Other physical details | HB |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Big M Little m Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library (CL) | Central Library (CL) | General Stacks | 08/15/2016 | 1 | 658.80095 KET 2003 | NBSD-2724 | 01/16/2025 | 12/04/2024 | 08/15/2016 | Book |