Principles of Direct and Database Marketing. (Record no. 478846)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00643nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NUST |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180802062136.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180802b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131764411 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| International Standard Serial Number | 9788131764411 |
| 038 ## - RECORD CONTENT LICENSOR | |
| Staff Name | 0 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | 0 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | 658.84 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tapp,Alan. |
| 9 (RLIN) | 12233 |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of Direct and Database Marketing. |
| Remainder of title | A Digital Orientation. |
| Statement of responsibility, etc. | Alan Tapp |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 517p. |
| 500 ## - GENERAL NOTE | |
| General note | Paper Cover |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tapp,Alan. |
| 9 (RLIN) | 12233 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tapp,Alan. |
| 9 (RLIN) | 12233 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Call number prefix | 658.84 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library (CL) | Central Library (CL) | General Stacks | 08/02/2018 | 1 | 658.84 TAP | NBSD-3015 | 05/30/2019 | 02/04/2019 | 08/02/2018 | Book | ||||||
| Central Library (CL) | Central Library (CL) | 09/05/2023 | 658.84 TAP | NBSD-3015A | 09/05/2023 | 09/05/2023 | Book |