EFFECT OF CELEBRITY ENDORSEMENT ON CONSUMER BEHAVIOR (Record no. 527159)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00537nam a22001937a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NUST |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230327103221.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190722b ||||| |||| 00| 0 eng d |
| 038 ## - RECORD CONTENT LICENSOR | |
| Staff Name | Umer Abbas |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Shinwari Faiqa, |
| 9 (RLIN) | 18291 |
| 245 ## - TITLE STATEMENT | |
| Title | EFFECT OF CELEBRITY ENDORSEMENT ON CONSUMER BEHAVIOR |
| Statement of responsibility, etc. | Faiqa Shinwari |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Islamabad: |
| Name of publisher, distributor, etc. | NBS-NUST, |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 54p.: ill.; |
| Dimensions | 30cm. |
| 500 ## - GENERAL NOTE | |
| General note | hardcover. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | NBA Thesis. |
| 9 (RLIN) | 18292 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ms. Kishwar Gulzar, |
| 9 (RLIN) | 17625 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Thesis |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library (CL) | Central Library (CL) | Thesis | 07/22/2019 | 658 | CL-T-2646 | 07/25/2019 | 07/22/2019 | Thesis |