The Effects of Subliminal Advertising on Brand Preference and Consumer Drive (Record no. 527495)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00483nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Qualifying information | HBK. |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Khan, Hammad |
| 245 ## - TITLE STATEMENT | |
| Title | The Effects of Subliminal Advertising on Brand Preference and Consumer Drive |
| Statement of responsibility, etc. | Hammad Khan. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Islamabad: |
| Name of publisher, distributor, etc. | NBS - NUST, |
| Date of publication, distribution, etc. | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | Var p. : ill. ; |
| Dimensions | 30cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MBA Thesis. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ms. Fatima Zaheer. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Thesis |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 17629 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| -- | 18199 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Non-public note | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library (CL) | Central Library (CL) | Thesis | 07/28/2019 | 658 | CL-T-2875 | 08/02/2019 | 07/28/2019 | Minute Sheet No. 0929/02/CL/Survey/5 dated 23rd April 2024 E-MIN ID 114741 | Thesis |