Marketing as Strategy (Record no. 529379)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00401nam a22001337a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Qualifying information | Hard Cvoer. |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kumar, Nirmalya |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing as Strategy |
| Remainder of title | Unjderstading the CEO;s Agenda for driving Groth and Innovation / |
| Statement of responsibility, etc. | Nirmalya Kumar. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 270 p. |
| Dimensions | 20cm. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library (CL) | Central Library (CL) | Marketing | 09/25/2019 | 658.802 | NBS7165 | 09/25/2019 | 09/25/2019 | Book |