| 000 -LEADER |
|---|
| fixed length control field |
02071cam a22003614a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
13574973 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
NUST |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20191016152544.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
040427s2004 enka b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2004010045 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
074944181X |
| 038 ## - RECORD CONTENT LICENSOR |
|---|
| Staff Name |
MSOHAIL |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.3 |
| Item number |
.B683 2004 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Brace, Ian, |
| Dates associated with a name |
1949- |
| 9 (RLIN) |
24144 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Questionnaire design : |
| Remainder of title |
how to plan, structure, and write survey material for effective market research / |
| Statement of responsibility, etc. |
Ian Brace. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London ; |
| -- |
Sterling, VA : |
| Name of publisher, distributor, etc. |
Kogan Page, |
| Date of publication, distribution, etc. |
2004. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 289 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. + |
| Accompanying material |
1 CD-ROM (4 3/4 in.) |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Market research in practice series |
| 9 (RLIN) |
24145 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. 277-280) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Objectives in writing a questionnaire -- The data collection media -- Planning the questionnaire -- Types of question and data -- Rating scales and attitude measurement -- Writing the questionnaire -- Laying out the questionnaire -- Piloting the questionnaire -- Ethical issues -- Social desirability bias -- International surveys. |
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
System requirements for accompanying CD-ROM: Without Visual QSL installed, Windows PC with Internet explorer version 5 or later ; with Visual QSL installed, Windows 95/98/NT/2000/XP, Pentium 700 Mhz, 128 MB RAM, disk space 15 MB. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Market surveys |
| General subdivision |
Methodology. |
| 9 (RLIN) |
24146 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Questionnaires |
| General subdivision |
Methodology. |
| 9 (RLIN) |
24147 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/toc/ecip0417/2004010045.html">http://www.loc.gov/catdir/toc/ecip0417/2004010045.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0715/2004010045-d.html">http://www.loc.gov/catdir/enhancements/fy0715/2004010045-d.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0917/2004010045-b.html">http://www.loc.gov/catdir/enhancements/fy0917/2004010045-b.html</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
