Marketing to the bottom of the pyramid (Record no. 532543)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00499nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Qualifying information | Hard Cover. |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.4 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zia, Munazza |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing to the bottom of the pyramid |
| Remainder of title | Selling to the poor vs. Selling out the Poor |
| Statement of responsibility, etc. | Munazza Zia. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Islamabad. |
| Name of publisher, distributor, etc. | NBS - NUST, |
| Date of publication, distribution, etc. | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | iv. 28 p. : ill. ; |
| Dimensions | 30cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | EMBA Thesis. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mr. Abid R. Khawja. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Thesis |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 17645 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Non-public note | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library (CL) | Central Library (CL) | 11/25/2019 | 658.4 | CL-T-2482 | 11/25/2019 | 11/25/2019 | Minute Sheet No. 0929/02/CL/Survey/5 dated 23rd April 2024 E-MIN ID 114741 | Thesis |