The Effect of Product Placement on Purchase Intention, with Recall as a Mediatory Variable: In Context of Pakistan (Record no. 532551)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00554nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Qualifying information | Hard Cover. |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Muhammad Shayan Khalid. |
| 245 ## - TITLE STATEMENT | |
| Title | The Effect of Product Placement on Purchase Intention, with Recall as a Mediatory Variable: In Context of Pakistan |
| Statement of responsibility, etc. | Muhammad Shayan Khalid. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Islamabad : |
| Name of publisher, distributor, etc. | NBS - NUST, |
| Date of publication, distribution, etc. | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vi, 39 p. : ill. ; |
| Dimensions | 30cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MBA Thesis. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ms. Fatima Zaheer. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Thesis |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 17629 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| -- | 18199 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library (CL) | Central Library (CL) | Thesis | 11/25/2019 | 658 | CL-T-2381 | 11/25/2019 | 11/25/2019 | Thesis |