Digital marketing, global strategies from the world's leading experts (Record no. 570495)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00546nam a22001817a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | CEME |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210628202638.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210127b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-471-36122-4 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | . |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 WIN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wind, Jerry Mahajan, Vijay |
| 9 (RLIN) | 60879 |
| 245 ## - TITLE STATEMENT | |
| Title | Digital marketing, global strategies from the world's leading experts |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | NEW YORK |
| Name of publisher, distributor, etc. | JOHN WILEY & SONS |
| Date of publication, distribution, etc. | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | X,416P |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | INTERNET MARKETING , CONSUMER BEHAVIOR, ELECTRONIC COMMERCE |
| 9 (RLIN) | 60880 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| College of Electrical & Mechanical Engineering (CEME) | College of Electrical & Mechanical Engineering (CEME) | General Stacks | 07/20/2017 | 658.8 WIN | CEME-38704 | 06/28/2021 | 06/28/2021 | Book |