Introducing mass communication / (Record no. 70449)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00795pam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 1964511 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NUST - PNEC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170116181140.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 880606s1989 nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 88013219 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 007022773X : |
| Terms of availability | $24.95 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | LIBRARY |
| Modifying agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | P90 |
| Item number | .G298 1989 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 001.51 GAM |
| Edition number | 19 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gamble, Michael, |
| Dates associated with a name | 1943- |
| 245 10 - TITLE STATEMENT | |
| Title | Introducing mass communication / |
| Statement of responsibility, etc. | Michael W. Gamble, Teri Kwal Gamble. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | c1989. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 549 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | McGraw-Hill series in mass communication |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographies and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mass media. |
| General subdivision | General |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gamble, Teri Kwal. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Pakistan Navy Engineering College (PNEC) | Pakistan Navy Engineering College (PNEC) | 10/08/2015 | 001.51 GAM | PNECLIB-017497 | 10/08/2015 | Book |