NUST Institutions Library Catalogue

Communicating globally: an integrated marketing approach (Record no. 8701)

000 -LEADER
fixed length control field 05722 a2200733 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0844225223
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-07-139432-X
035 ## - SYSTEM CONTROL NUMBER
System control number (CaPaEBR)ebr10153056
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.848
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Schultz, Don E.
245 10 - TITLE STATEMENT
Title Communicating globally: an integrated marketing approach
Medium [Elektronisk resurs]
Remainder of title an integrated marketing approach
Statement of responsibility, etc. Don E. Schultz, Philip J. Kitchen.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Chicago :
Name of publisher, distributor, etc. NTC Business Books,
Date of publication, distribution, etc. c2000.
300 ## - PHYSICAL DESCRIPTION
Extent 280 p. :
Other physical details ill.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export marketing
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication, International.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export marketing
655 #7 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kitchen, Philip J.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element ebrary, Inc.
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942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Call number prefix 658.848 SCH
Source of classification or shelving scheme
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          Central Library (CL) Central Library (CL) General Stacks 02/18/2002 Pak Book Corporation 1086.87   658.848 SCH SEECS001842 11/14/2012 01/05/2017 Book
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