Marketing Management: A South Asian Perspective
Material type:
TextPublisher: New Delhi Pearson 2011Description: 340pISBN: 9788131716830Subject(s): Marketing ManagementDDC classification: 658.8 Summary: The South Asian edition of Marketing Management remains the bestselling textbook in the field because it continues to reflect the latest changes in marketing theory and practice. Retaining the original frameworks and concepts so vital to the book, this edition presents a contextually relevant text for students of the subcontinent by incorporating South Asian case studies and examples.
| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Book
|
Centre for International Peace & Stability (CIPS) | Centre for International Peace & Stability (CIPS) | 658.8 KOT (Browse shelf) | Available | CIPSB5600 |
Total holds: 0
The South Asian edition of Marketing Management remains the bestselling textbook in the field because it continues to reflect the latest changes in marketing theory and practice. Retaining the original frameworks and concepts so vital to the book, this edition presents a contextually relevant text for students of the subcontinent by incorporating South Asian case studies and examples.
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