The next step in database marketing : Consumer Guided Marketing ; privacy for your customers, record profits for you / Dick Shaver.
Publisher: New York : Wiley, c1996Description: xiv, 482 p. : ill. ; 24 cmISBN: 0471133590 (alk. paper)Subject(s): Direct marketingDDC classification: 658.84,SHA Online resources: Contributor biographical information | Publisher description | Table of Contents| Item type | Current location | Home library | Shelving location | Call number | URL | Status | Notes | Date due | Barcode | Item holds |
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Book
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Military College of Signals (MCS) | Military College of Signals (MCS) | General Stacks | 658.84,SHA (Browse shelf) | Link to resource | Available | Almirah No.42, Shelf No.6 | MCS26474 |
Database Marketing, Privacy, Profits, and You (Page-3), Why Database Marketing Didn't Get Rid of Junk Mail (Page-9), Catch 22: Solving the Junk Mail Problem Creates the Privacy Problem! (Page-38), Consumers' Solution to Privacy Problem also Solves Junk Mail Problem and Simultaneously Reveals New Powers of the Modern Marketing Database (Page-53), Why Hasn't This Solution Been Tried Before? (Page-85), Why Consumer Guided Marketing Self-Funds, Then Catapults Profits(Page-145), 9 Steps to Establishing a Consumer Guided Marketing Capability (Page-209), The Personal Medium: Foundation for all Database-Driven Direct Mail (Page-227), How the Envelope Should Look (Page-243), What the Envelope Should Say (Page-293), How the Letter Should Look (Page-333), What the Letter Should Say and How it Should Say it (Page-408), Consumer Guided Letters in the New Mailing Dialogue (Page-449), Why Consumer Guided Marketing? (Page-468),
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