Targeted public relations : how to get thousands of dollars of free publicity for your product, service, organization, or idea / Robert W. Bly.
Publisher: New York : H. Holt, 1993Edition: 1st edDescription: xv, 334 p. ; 21 cmISBN: 0805019758 (alk. paper) :Subject(s): Advertising media planning | Industrial publicity | Public relationsDDC classification: 659.2,BLY| Item type | Current location | Home library | Shelving location | Call number | URL | Status | Notes | Date due | Barcode | Item holds |
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Military College of Signals (MCS) | Military College of Signals (MCS) | General Stacks | 659.2,BLY (Browse shelf) | Link to resource | Available | Almirah No.55, Shelf No.4 | MCS3316 |
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An introduction to targeted public relations -- ESI and RSI(Page-1), The keys to a successful targeted public relations campaign (Page-32), How to target your audience(Page-66) Free information : the ultimate to PR offer (Page-87), Using press releases to generate visibility and immediate response (Page-113), Converting the planted feature story into a full-page direct response ad for your product or service (Page-161), Speeches and presentations that bring you business (Page-193), Seminars, demonstrations, and teaching : selling through education (Page-219), Newsletters : keeping in touch with clients and customers (Page-246), Radio and TV publicity : how to get famous quick (Page-262), Preparing your media kit (Page-277), Integrating targeted public relations with other promotions (Page-291).
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