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A complete advertising course / Herbert N. Casson

By: Herbert N. Casson Publisher: London The Effincay magzine 1958Description: 255Subject(s): A complete advertising courseDDC classification: 659.1,CAS

Contents:

The Goods (Page-9), The Customer (Page-27), The Advertisement (Page-46), The Copy (Page-66), The Headline (Page-87), The Illustration (Page-107), The Offer (Page-127), Type and Lay-Out (Page-147) The Medium (Page-170), Size and Position (Page-192), The Follow –up (Page-212), The Profits (Page-233).

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Holdings ( 2 )
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Item type	Current location	Home library	Shelving location	Call number	URL	Status	Notes	Date due	Barcode	Item holds
Book	Military College of Signals (MCS)	Military College of Signals (MCS)	General Stacks	659.1,CAS (Browse shelf)	Link to resource	Available	Almirah No.75, Shelf No.2		MCS29986
Book	Military College of Signals (MCS)	Military College of Signals (MCS)	General Stacks	659.1,CAS (Browse shelf)	Link to resource	Available	Almirah No.75, Shelf No.2		MCS29996

Total holds: 0

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