NUST Institutions Library Catalogue

Public relations cases (E-Book) [Elektronisk resurs] : international perspectives / Danny Moss and Barabara DeSanto

By: Danny Moss and Barabara DeSantoContributor(s): DeSanto, Barabara [edt] | Moss, Danny [edt] | Ebooks CorporationPublisher: Hoboken : Routledge, 2001Description: 288 pISBN: 978-0-203-99680-5 (electronic bk.); 9780415234269Subject(s): Marknadsf�ring -- fallstudier | PR -- fallstudier | Public relations -- Case studies | Public relations | (E-Book)Genre/Form: Electronic books.DDC classification: 659.2 Online resources: Click here to access online
Contents:
Book Cover; Title; Copyright; Contents; Acknowledgements; Introduction; Case 1 Shell managing a corporate reputation globally; Case 2 Racism condemn it or condone it the Commission for Racial Equality's personal responsibility campaign; Case 3 BBC America how Britain won the colonies back; Case 4 Perkins Foods the place of public relations in the profile of a European food business; Case 5 The journey to demutualization Clarica's internal communications challenge; Case 6 Barloworld communicating strategic direction to increase shareholder value
Case 7 The PriceWaterhouseCoopers merger using internal research to ensure a merger's successCase 8 Tine Norwegian Dairies rebranding from the inside out; Case 9 Oklahoma City and Kerr McGee managing internal communication during an external crisis; Case 10 Does public relations make a difference a comparative analysis of two major Swedish crises; Case 11 Lobbying for survival the UK BSE crisis and the role of the Meat and Livestock Commission in lifting
Summary: This unique collection of contemporary international public relations case studies offers in depth insights into the effective use of public relations in a range of organizational contexts. The cases examined demonstrate the breadth of contemporary public relations practice and the increasing importance and sophistication of the public relations function in both public and private sector organizations.
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Item type Current location Home library Collection Call number URL Status Date due Barcode Item holds
Book Book Military College of Signals (MCS)
Military College of Signals (MCS)
NFIC 659.2 MOS (Browse shelf) Link to resource Available MCSEB-2446
Total holds: 0

Book Cover; Title; Copyright; Contents; Acknowledgements; Introduction; Case 1 Shell managing a corporate reputation globally; Case 2 Racism condemn it or condone it the Commission for Racial Equality's personal responsibility campaign; Case 3 BBC America how Britain won the colonies back; Case 4 Perkins Foods the place of public relations in the profile of a European food business; Case 5 The journey to demutualization Clarica's internal communications challenge; Case 6 Barloworld communicating strategic direction to increase shareholder value

Case 7 The PriceWaterhouseCoopers merger using internal research to ensure a merger's successCase 8 Tine Norwegian Dairies rebranding from the inside out; Case 9 Oklahoma City and Kerr McGee managing internal communication during an external crisis; Case 10 Does public relations make a difference a comparative analysis of two major Swedish crises; Case 11 Lobbying for survival the UK BSE crisis and the role of the Meat and Livestock Commission in lifting

This unique collection of contemporary international public relations case studies offers in depth insights into the effective use of public relations in a range of organizational contexts. The cases examined demonstrate the breadth of contemporary public relations practice and the increasing importance and sophistication of the public relations function in both public and private sector organizations.

Mode of access: World Wide Web.

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