Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, University of South Carolina, J. Craig Andrews, Marquette University.
Material type:
TextPublisher: Mason, Ohio : South-Western Cengage Learning, ©2013Edition: 9th edDescription: xxii, 729 pages : illustrations (some color) ; 29 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781111580216 (hbk); 1111580219 (hbk)Subject(s): Communication in marketing -- Textbooks | Sales promotion -- Textbooks | Advertising -- Textbooks | Direct marketing -- Textbooks | Advertising | Communication in marketing | Direct marketing | Sales promotionGenre/Form: Textbooks.DDC classification: 658.8/2 LOC classification: HF5415.123 | .S54 2013
| Item type | Current location | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
Book
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Central Library (CL) | Central Library (CL) | NFIC | General Stacks | 658.8/2 SHI (Browse shelf) | Available | S3H-S-135 |
Total holds: 0
Previous ed. published in 2010.
Includes bibliographical references and index.
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