The media of mass communication / John Vivian.
Material type:
TextPublisher: Upper Saddle River, N.J. : Pearson, c2013Edition: 11th edDescription: xxxvi, 478 p. : ill. (some col.) ; 28 cmISBN: 9780205029587 (pbk.); 0205029582 (pbk.)Subject(s): Mass media | Mass media -- Technological innovations | Mass media -- Social aspects | Communication -- Technological innovations | Mass media and cultureDDC classification: 302.23 LOC classification: P90 | .V53 2013
Contents:
Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Governance and mass media -- Mass media globalization -- Media law -- Ethics.
| Item type | Current location | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
Book
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Central Library (CL) | Central Library (CL) | NFIC | General Stacks | 302.23 VIV (Browse shelf) | Available | S3H-S-115 |
Total holds: 0
Includes bibliographical references and index.
Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Governance and mass media -- Mass media globalization -- Media law -- Ethics.
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