Consumer behavior / Roger D. Blackwell.
Publisher: [S.l.] : South-Western College Pub, 2000Edition: 9th edDescription: 570 p. ; 28 cmISBN: 0030211085; 9780030211089Subject(s): Business/Economics | Social Issues, Services & Welfare | Consumer issues | Consumerism | Finance & accounting | Market research | Textbooks | Business & Economics | Consumer behavior | Marketing research | Business & Economics / Consumer Behavior | Business & Economics / Marketing / Research | Consumer Behavior - General | Marketing - Research | Consumer behavior | Marketing researchDDC classification: 658.8342 Online resources: Amazon.com | Amazon customer reviews Summary: This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Book
|
Central Library (CL) | Central Library (CL) | 658.8342 BLA (Browse shelf) | Available | NBS7296 |
Total holds: 0
Browsing Central Library (CL) shelves Close shelf browser
| 658.8342 BER Consumer behavior / | 658.8342 BER Consumer behavior / | 658.8342 BER Consumer behavior / | 658.8342 BLA Consumer behavior / | 658.8342 EAS Consumer Behaviour. | 658.8342 ENG Consumer behavior / | 658.8342 HAW 2014 Consumer Behavior |
Hardcover.
This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.
There are no comments on this title.