Marketing research / David A. Aaker.
Publisher: [S.l.] : Wiley, 2003Edition: 8th edDescription: 800 p. ; 26 cmISBN: 047123057X; 9780471230571Subject(s): Business/Economics | Sales & Marketing | Marketing Research | Business & Management | Market research | Business / Economics / Finance | Textbooks | Business & Economics | Business & Economics / Marketing / Research | Marketing - Research | Marketing researchDDC classification: 658.83 Online resources: Amazon.com | Amazon customer reviews Summary: In a world exploding with marketing data, this book keeps pace with the latest tools, applications, and developments in marketing research. The new Eighth Edition shows managers and researchers when marketing research can and should be used, what research alternatives exist, how to recognize effective and ineffective research, and how to interpret and apply the results.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Book
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Central Library (CL) | Central Library (CL) | 658.83 AAK (Browse shelf) | Available | NBS6413 |
Total holds: 0
Hardcover.
In a world exploding with marketing data, this book keeps pace with the latest tools, applications, and developments in marketing research. The new Eighth Edition shows managers and researchers when marketing research can and should be used, what research alternatives exist, how to recognize effective and ineffective research, and how to interpret and apply the results.
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