Basic marketing research / Gilbert A. Churchill.
Publisher: [S.l.] : South-Western College Pub, 2000Edition: 4th edDescription: 848 p. ; 29 cmISBN: 0030211042; 9780030211041Subject(s): Business/Economics | Sales & Marketing | Economics, finance, business & management | Market research | Research methods: general | Business / Economics / Finance | Business & Economics | Marketing research | Advertising & Promotion | BUSINESS & ECONOMICS / Advertising & Promotion | Business & Economics / Marketing / Research | Marketing - ResearchDDC classification: 658.83 Online resources: Amazon.com | Amazon customer reviews Summary: This best-selling introductory text breaks the complex maze of marketing research down into seven straightforward stages. A managerial emphasis along with real research studies provide excellent views of modern practice in the field.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Book
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Central Library (CL) | Central Library (CL) | 658.83 CHU (Browse shelf) | Available | NBS5851 |
Total holds: 0
Hardcover.
This best-selling introductory text breaks the complex maze of marketing research down into seven straightforward stages. A managerial emphasis along with real research studies provide excellent views of modern practice in the field.
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