Marketing research : methodological foundations eighth edition / Gilbert A. Churchill.
Series: The harcourt series in marketing: Publisher: [S.l.] : South-Western College Pub, 2001Edition: 8th edDescription: 1006 p. ; 26 cmISBN: 0030331013; 9780030331015Subject(s): Business/Economics | Business, Accounting & Vocational: Textbooks & Study Guides | Economics, finance, business & management | Market research | Research methods: general | Business / Economics / Finance | Business & Economics | Marketing research | Business & Economics / Marketing / Research | Marketing - Research | Marketing researchDDC classification: 658.83 Online resources: Amazon.com | Amazon customer reviews Summary: This market leader has established itself as a classic through seven previous editions by presenting superior, balanced coverage of both the qualitative and quantitative aspects of marketing research. The six stages of the research process provide a solid framework to ensure the development of students’ conceptual and practical understanding of marketing research. It may be used for both upper-division undergraduate and graduate level courses| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Book
|
Central Library (CL) | Central Library (CL) | 658.83 CHU (Browse shelf) | Available | NBS6586 | ||
|
Book
|
Central Library (CL) | Central Library (CL) | 658.83 CHU (Browse shelf) | Available | NBS5839 |
Browsing Central Library (CL) shelves Close shelf browser
| No cover image available | No cover image available | |||||||
| 658.83 CHA Buying Research | 658.83 CHU Basic marketing research / | 658.83 CHU Marketing research : | 658.83 CHU Marketing research : | 658.83 CHU Marketing Research | 658.83 CHU Basic marketing research / | 658.83 CHU 2009 Marketing Research |
Hardcover.
This market leader has established itself as a classic through seven previous editions by presenting superior, balanced coverage of both the qualitative and quantitative aspects of marketing research. The six stages of the research process provide a solid framework to ensure the development of students’ conceptual and practical understanding of marketing research. It may be used for both upper-division undergraduate and graduate level courses
There are no comments on this title.