Exploring marketing research / William G. Zikmund.
Series: The dryden press series in marketing: Publisher: [S.l.] : Dryden Press, 1996Edition: 6th edDescription: 739 p. ; 26 cmISBN: 003018763X; 9780030187636Subject(s): Business/Economics | Sales & Marketing | Economics, finance, business & management | Market research | Business / Economics / Finance | Marketing research | Business & Economics / Marketing / Research | Marketing - ResearchDDC classification: 658.83 Online resources: Amazon.com | Amazon customer reviews Summary: With the inclusion of an in-depth discussion of the role of the Internet on research, this comprehensive text covers marketing research issues. Intended for undergraduates, it emphasizes total quality management and global marketing research.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 658.83 ZIK (Browse shelf) | Available | NBS4201 |
Total holds: 0
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| 658.83 SMI Fundamentals of marketing research / | 658.83 TUL Marketing Research | 658.83 TUL 1993 Marketing Research | 658.83 ZIK Exploring marketing research / | 658.83 ZIK 2007 Marketing Research | 658.8302854678 The handbook of online marketing research : | 658.8302854678 The handbook of online marketing research : |
Hardcover.
With the inclusion of an in-depth discussion of the role of the Internet on research, this comprehensive text covers marketing research issues. Intended for undergraduates, it emphasizes total quality management and global marketing research.
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