Consumer behavior / Harold W. Berkman.
Publisher: [S.l.] : NTC Business Books, 1997Description: 626 p. ; 24 cmISBN: 0844236748; 9780844236742Subject(s): Business/Economics | Social Issues, Services & Welfare | Consumer Behavior | Consumer issues | Market research | Sales & marketing | Business / Economics / Finance | Business & Economics | Consumer Behavior - General | Business & Economics / Marketing / Research | Marketing - ResearchDDC classification: 658.8342 Online resources: Amazon.com | Amazon customer reviews Summary: Based on a strong theory foundation, this text emphasizes application to real-life consumer and marketer decisions. Sixteen full-colour chapters move at an exciting, attention-capturing pace, examining the psychological influences impacting consumer decision making.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 658.8342 BER (Browse shelf) | Available | NBS4895 |
Total holds: 0
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| 658.8342 ARN Consumers / | 658.8342 BER Consumer behavior / | 658.8342 BER Consumer behavior / | 658.8342 BER Consumer behavior / | 658.8342 BLA Consumer behavior / | 658.8342 EAS Consumer Behaviour. | 658.8342 ENG Consumer behavior / |
Hardcover.
Based on a strong theory foundation, this text emphasizes application to real-life consumer and marketer decisions. Sixteen full-colour chapters move at an exciting, attention-capturing pace, examining the psychological influences impacting consumer decision making.
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