Consumers / Eric J Arnould.
Publisher: [S.l.] : McGraw-Hill/Irwin, 2003Edition: 2nd edDescription: 896 p. ; 26 cmISBN: 0072537140; 9780072537147Subject(s): Business/Economics | Business, Accounting & Vocational: Textbooks & Study Guides | Consumer Behavior | Market research | Sales & marketing | Business / Economics / Finance | Business & Economics | Consumer Behavior - General | United States | Business & Economics / Marketing / General | Business & Economics / Marketing / Research | Marketing - Research | Consumer behavior - United States | Consumer behaviorDDC classification: 658.8342 Online resources: Amazon.com | Amazon customer reviews Summary: Consumers, 2/e, by Arnould, Price and Zinkhan, analyses how and why consumers purchase and consume the way they do. It outlines both the individual and social factors that influence these processes. The text presents a global, behavioral, and multi-disciplinary coverage of consumer behavior. Consumers is praised as the most current text in the field in the areas of technology, research, and illustrative examples.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Book
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Central Library (CL) | Central Library (CL) | 658.8342 ARN (Browse shelf) | Available | NBS7336 |
Total holds: 0
Hardcover.
Consumers, 2/e, by Arnould, Price and Zinkhan, analyses how and why consumers purchase and consume the way they do. It outlines both the individual and social factors that influence these processes. The text presents a global, behavioral, and multi-disciplinary coverage of consumer behavior. Consumers is praised as the most current text in the field in the areas of technology, research, and illustrative examples.
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