Consumer behavior and marketing strategy / J.Paul Peter.
Series: Mcgraw-hill/irwin series in marketing: Publisher: [S.l.] : McGraw-Hill Publishing Co., 2001Edition: 6th International student edition edDescription: 576 pISBN: 0071121110; 9780071121118Subject(s): Sales & Marketing | Market research | Business & Economics / Marketing / Research | Consumer behavior | MarketingOnline resources: Amazon.com | Amazon customer reviews Summary: This text provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. It also provides the "Wheel of Consumer Analysis", a tool to help readers understand how consumer affect and cognition, consumer behaviour, consumer environment and marketing strategies interact.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Book
|
Central Library (CL) | Central Library (CL) | 658.8342 PET (Browse shelf) | Available | NBSD-325 |
Total holds: 0
Paperback.
This text provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. It also provides the "Wheel of Consumer Analysis", a tool to help readers understand how consumer affect and cognition, consumer behaviour, consumer environment and marketing strategies interact.
There are no comments on this title.