Internet business models and strategies : text and cases / Allan Afuah.
Publisher: [S.l.] : McGraw-Hill Companies, 2002Description: 480 p. ; 24 cmISBN: 0071151230; 9780071151238Subject(s): Business/Economics | Business, Accounting & Vocational: Textbooks & Study Guides | Business & Management | E-commerce | Sales & marketing | Business / Economics / Finance | Business & Economics | General | Business enterprises | Computer networks | Electronic commerce | Internet | Business & Economics / Marketing / Multilevel | Marketing - MultilevelDDC classification: 658.84 Online resources: Amazon.com | Amazon customer reviews Summary: Afuah and Tucci's "Internet Business Models and Strategies: Text and Cases, 2e" draws on research to develop and integrate a framework to help students understand factors that surround a firms performance and the central role that business models play in the face of the Internet. In the first part of the text, Afuah and Tucci explore the concepts on which Internet models rest. The second part offers cases of both Internet firms and Brick and Mortar companies that must formulate and execute successful business models and strategies.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Book
|
Central Library (CL) | Central Library (CL) | 658.84 AFU (Browse shelf) | Available | NBS4871 |
Hardcover.
Afuah and Tucci's "Internet Business Models and Strategies: Text and Cases, 2e" draws on research to develop and integrate a framework to help students understand factors that surround a firms performance and the central role that business models play in the face of the Internet. In the first part of the text, Afuah and Tucci explore the concepts on which Internet models rest. The second part offers cases of both Internet firms and Brick and Mortar companies that must formulate and execute successful business models and strategies.
There are no comments on this title.