Internet marketing : strategy, implementation and practice / Dave Chaffey.
Publisher: [S.l.] : Financial Times Management, 2000Description: 528 p. ; 24 cmISBN: 0273643096; 9780273643098Subject(s): Business/Economics | E-commerce | Economics, Finance, Business and Industry | Internet | Market research | Research methods: general | Sales & Marketing | Business & Economics | Internet - General | Marketing - Research | BUSINESS & ECONOMICS / E-Commerce / General (see also COMPUTERS / Electronic Commerce) | Business & Economics / Marketing / General | COMPUTERS / Internet / General | Internet marketingDDC classification: 380 Online resources: Amazon.com | Amazon customer reviews Summary: This text is a comprehensive guide to how organisations can use the Internet to support their marketing activities. Building on traditional marketing theory and concepts together with emerging academic literature, the book details a structured approach to applying the Internet for marketing.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 658.84 CHA (Browse shelf) | Available | NBS6339 |
Total holds: 0
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| 658.84 CHA E-business and e-commerce infrastructure : technologies supporting the e-business initiative | 658.84 CHA E-commerce : fundamentals and applications | 658.84 CHA E-business and E-commerce infrastructure : | 658.84 CHA Internet marketing : | 658.84 CHO Purchasing and supply management. | 658.84 COL Business process management : | 658.84 COL realizing e business with appication service providers |
Paperback.
This text is a comprehensive guide to how organisations can use the Internet to support their marketing activities. Building on traditional marketing theory and concepts together with emerging academic literature, the book details a structured approach to applying the Internet for marketing.
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