E-commerce : real issues and cases / Chris Knapp.
Publisher: [S.l.] : South-Western College/West, 2002Edition: 1st edDescription: 450 p. ; 26 cmISBN: 0324074697; 9780324074697Subject(s): Business/Economics | Management & Business: General | Advertising | Distributive industries | E-commerce: business aspects | Internet guides & online services | Business / Economics / Finance | Textbooks | Business & Economics | Accounting - General | Financial Applications - General | Information Management | Case studies | Electronic commerce | BUSINESS & ECONOMICS / Marketing / Multilevel | Business & Economics / Accounting / General | Business & Economics / E-Commerce / General | Business & Economics / Information Management | Computers / Management Information Systems | E-Commerce - General | Entrepreneurship | Internet - GeneralDDC classification: 658.84 Online resources: Amazon.com | Amazon customer reviews Summary: Who hasn't read, heard or personally experienced the hundreds of dot-coms or e-tailers that have failed in recent years? Although scores of hastily organized and poorly financed e-tailers have disappeared, the Internet business sector is bigger and healthier than ever. What makes some of these businesses successful and others fail? What is the real impact the Internet is having on the business world? Knapp's Introduction to E-Commerce can help you figure out this new sector of the business world.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 658.84 KNP (Browse shelf) | Available | NBS7251 |
Browsing Central Library (CL) shelves Close shelf browser
| 658.84 KIN Electronic Commerce 2006 | 658.84 KLE Strategic electronic marketing : managing e-business | 658.84 KLI Strategic electronic marketing in managing E-business / | 658.84 KNP E-commerce : | 658.84 KRI E-commerce Management. | 658.84 LAN Applied ecommerce: analysis and engineering for ecommerce systems | 658.84 LAU E-commerce: business, technology, society |
Paperback.
Who hasn't read, heard or personally experienced the hundreds of dot-coms or e-tailers that have failed in recent years? Although scores of hastily organized and poorly financed e-tailers have disappeared, the Internet business sector is bigger and healthier than ever. What makes some of these businesses successful and others fail? What is the real impact the Internet is having on the business world? Knapp's Introduction to E-Commerce can help you figure out this new sector of the business world.
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