E-marketing, third edition / Judy Strauss.
Publisher: [S.l.] : Prentice Hall, 2002Edition: 3nd edDescription: 608 p. ; 24 cmISBN: 0130497576; 9780130497574Subject(s): Business/Econo | Sales & Marke | Marke | E-commerce: business asp | Internet guides & online serv | Small businesses & self-empl | Business / Economics / Fin | Business & Econo | Advertising & Promo | BUSINESS & ECONOMICS / E-Commerce / General (see also COMPUTERS / Electronic Comm | Business & Economics / E-Commerce / Gen | Business & Economics / Home-Based Busine | Home-based Busine | Internet - Gen | Internet markeDDC classification: 658 Online resources: Amazon.com | Amazon customer reviews Summary: This best-selling book is unique in that it parallels the organization of an introductory marketing textbook, but it explores key marketing concepts in the context of today's digital/Internet environment. It fills the gap for those who have found Internet Marketing books suffer from too much “E†and not enough marketing or are too narrowly or technically focused on e-commerce. A five-part organization covers e-marketing in context, e-marketing environment, e-marketing strategy, e-marketing management, and a global perspective on e-marketing. Special topics include competitive strategies, e-marketing strategy development, marketing planning, and performance metrics; and coverage of cutting edge strategies beyond the Webâ€â€m-marketing (mobile), databases and analysis techniques, point of purchase scanning, and more. For an e-understanding of marketing and busi| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 658.84 STR (Browse shelf) | Available | NBS5340 | ||
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Central Library (CL) | Central Library (CL) | 658.84 STR (Browse shelf) | Available | NBS5900 |
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This best-selling book is unique in that it parallels the organization of an introductory marketing textbook, but it explores key marketing concepts in the context of today's digital/Internet environment. It fills the gap for those who have found Internet Marketing books suffer from too much “E†and not enough marketing or are too narrowly or technically focused on e-commerce. A five-part organization covers e-marketing in context, e-marketing environment, e-marketing strategy, e-marketing management, and a global perspective on e-marketing. Special topics include competitive strategies, e-marketing strategy development, marketing planning, and performance metrics; and coverage of cutting edge strategies beyond the Webâ€â€m-marketing (mobile), databases and analysis techniques, point of purchase scanning, and more. For an e-understanding of marketing and busi
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