Entrepreneur magazine : guide to integrated marketing / Jeanette Smith.
Series: Entrepreneur magazine series: Publisher: [S.l.] : John Wiley & Sons, 1996Description: 277 p. ; 25 cmISBN: 0471124397; 9780471124399Subject(s): Small businesses & self-employed | Marketing | Small business | Advertising | Direct Marketing | Business / Economics / Finance | Reference | BUSINESS & ECONOMICS / Strategic Planning | Business & Economics / Marketing / Multilevel | Marketing - Multilevel | Strategic Planning | Advertising media planning | Handbooks, manuals, etc | Sales & MarketingDDC classification: 658.84 Online resources: Amazon.com | Amazon customer reviews Summary: This work explains the integrated marketing approach in-depth and in easy-to-understand language. It gives real-life examples of successful ads, direct mail pieces, promotions, and publicity releases that are applicable to small businesses. The different interactive technologies are thoroughly explored on a chapter-by-chapter basis, and pointers are provided on making profitable decisions and improving marketing skills.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 658.84 SMI (Browse shelf) | Available | NBS3408 | ||
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Central Library (CL) | Central Library (CL) | 658.84 SMI (Browse shelf) | Available | NBS4579 | ||
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Central Library (CL) | Central Library (CL) | 658.84 SMI (Browse shelf) | Available | NBS3409 |
Total holds: 0
Paperback.
This work explains the integrated marketing approach in-depth and in easy-to-understand language. It gives real-life examples of successful ads, direct mail pieces, promotions, and publicity releases that are applicable to small businesses. The different interactive technologies are thoroughly explored on a chapter-by-chapter basis, and pointers are provided on making profitable decisions and improving marketing skills.
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