Marketing channels / Bert Rosenbloom.

By: Rosenbloom, BertPublisher: [S.l.] : Harcourt Brace College Publishers, 1998Edition: 6th edDescription: 720 p. ; 26 cmISBN: 003024482X; 9780030244827Subject(s): Business/Economics | Sales & Marketing | Marketing Management | Sales & marketing management | Business / Economics / Finance | Business & Economics | Marketing - General | Management | Marketing channels | Business & Economics / Marketing / Multilevel | Marketing - MultilevelDDC classification: 658.84 Online resources: Amazon.com | Amazon customer reviews Summary: This volume examines channel management, relationship marketing and the role of technology as marketing channels move into the 21st century. This edition has been updated with new information.
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Book Book Central Library (CL)
Central Library (CL)
658.84 ROS (Browse shelf) Available NBS5913
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Hardcover.

This volume examines channel management, relationship marketing and the role of technology as marketing channels move into the 21st century. This edition has been updated with new information.

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