Statistics in market research / Chuck Chakrapani.
Series: Arnold applications of statistics series: Publisher: [S.l.] : Wiley, 2002Edition: 1st edDescription: 352 p. ; 24 cmISBN: 0340763973; 9780340763971Subject(s): Science/Mathematics | Multivariate Analysis | Business mathematics | Business mathematics & systems | Market research | Probability & statistics | Science | Mathematics | Econometrics | Marketing research | Statistical methods | Business & Economics / Econometrics | Business & Economics / Statistics | General | Mathematics / Probability & Statistics / General | Probability & Statistics - General | Science / General | Marketing research - Statistical methods | Marketing research - Statistical methodsDDC classification: 658.83015195 Online resources: Amazon.com | Amazon customer reviews Summary: The techniques of multivariate statistics offer extremely powerful tools for use in solving everyday problems in a wide range of fields. Yet because of their statistical nature they are often out of reach of many of the people who could benefit from them. The rationale behind this book is that it is possible for an interested non-technical reader to gain a working understanding of multivariate analysis. It assumes a general but fairly basic statistical knowledge and concentrates on the statistical techniques specifically relevant to market research.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 519.5 CHA (Browse shelf) | Available | NBS5463 |
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| 519.5 CAS 2014 Statistical Inference | 519.5 CHA Introduction to Statistical Theory part 1 | 519.5 CHA Introduction to statistical theory part 2 | 519.5 CHA Statistics in market research / | 519.5 CHA Investigating statistical concepts, applications, and methods / | 519.5 CHA General statistics, 3rd edition / | 519.5 CHA General statistics, 3rd edition / |
Paperback.
The techniques of multivariate statistics offer extremely powerful tools for use in solving everyday problems in a wide range of fields. Yet because of their statistical nature they are often out of reach of many of the people who could benefit from them. The rationale behind this book is that it is possible for an interested non-technical reader to gain a working understanding of multivariate analysis. It assumes a general but fairly basic statistical knowledge and concentrates on the statistical techniques specifically relevant to market research.
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