Public relations cases / Jerry A. Hendrix.
Series: With infotrac: Publisher: [S.l.] : Wadsworth Publishing, 2003Edition: 6th edDescription: 448 p. ; 24 cmISBN: 0534606105; 9780534606107Subject(s): Business/Economics | Popular Culture & Media: General Interest | Communication studies | Economics, finance, business & management | Business / Economics / Finance | Business & Economics | Case studies | Publicity | United States | Business & Economics / Industries / Media & Communications Industries | Business & Economics / Public Relations | Language Arts & Disciplines / Communication | Performing Arts / Mass Media | Public Relations | Public relations - United States - Case studies | Publicity - Case studiesDDC classification: 659.2 Online resources: Amazon.com | Amazon customer reviews Summary: The Sixth Edition of PUBLIC RELATIONS CASES continues to study examples of public relations by following the author's philosophy that great PR comes from interactive participation among sources and receivers of information. The text walks students through the evaluation of excellent case studies and helps students to why select public relations cases had the effect they did. This text's excellent organization, practical and theoretical coverage of topics, and variety of cases have been its consistent strengths.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 659.2 HEN (Browse shelf) | Available | NBS8418 |
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| 659.2 GUP Public relations and media | 659.2 GUP Public relations and media | 659.2 HAY Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value / | 659.2 HEN Public relations cases / | 659.2 HEN Public relations cases / | 659.2 JEF Public relations for your business / | 659.2 JEF Public relations for your business / |
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The Sixth Edition of PUBLIC RELATIONS CASES continues to study examples of public relations by following the author's philosophy that great PR comes from interactive participation among sources and receivers of information. The text walks students through the evaluation of excellent case studies and helps students to why select public relations cases had the effect they did. This text's excellent organization, practical and theoretical coverage of topics, and variety of cases have been its consistent strengths.
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